Booking Holdings spends nearly $9 billion a year to reach travelers. Its CFO explains how AI is changing trip planning

1 publisher first detected Oct 5, 2026 2% of 42 Business publishers

Headline as filed by Fortune.

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Publisher	Headline	Summary	Published	Detected	Delay	Source	Status
Fortune	Booking Holdings spends nearly $9 billion a year to reach travelers. Its CFO explains how AI is changing trip planning	Ewout Steenbergen says the company is using AI to make travel more personalized and proactive.	5 Oct, 12:05	5 Oct, 12:30	0m	fortune.com	First

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Booking Holdings spends nearly $9 billion a year to reach travelers. Its CFO explains how AI is changing trip planning

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