Brand enchantment: How luxury brands become a source of meaningfulness for employees
Headline as filed by Phys.org.
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| Publisher | Headline | Summary | Published | Detected | Delay | Source | Status |
|---|---|---|---|---|---|---|---|
| Phys.org | Brand enchantment: How luxury brands become a source of meaningfulness for employees |
How do some people experience work as meaningful? Organizational researcher Rachel Waldo at Lund University argues that one important answer has been largely overlooked: the brand itself. |
0m | phys.org | First |
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