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Cisco’s CMO has to generate more revenue on the same budget. Here’s where she’s placing her bets

Headline as filed by Fortune.

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Publisher Headline Summary Published Detected Delay Source Status
Fortune Cisco’s CMO has to generate more revenue on the same budget. Here’s where she’s placing her bets
Cisco CMO Carrie Palin is betting on a better digital experience and live events to drive more revenue from a largely unchanged marketing budget.
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