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‘We like to be first to be second’: How True Religion’s CEO is rebuilding the denim brand for Gen Z and millennials

Headline as filed by Fortune.

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Publisher Headline Summary Published Detected Delay Source Status
Fortune ‘We like to be first to be second’: How True Religion’s CEO is rebuilding the denim brand for Gen Z and millennials
Michael Buckley has remade the early-2000s premium-denim label with $59 jeans, bedazzled everything, and concerts.
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